Description

Through a series of vibrant, relatable micro-scenes the video shows how PayMe supports its users — even in moments of doubt. Because sometimes it is okay not to know the "right" way.
Filled with light-hearted humor and gentle irony, the video captures everyday situations every Uzbek person can recognize. This isn’t just an advertisement — it is a subtle reflection of the cultural code where PayMe isn’t just a service but a helpful familiar companion in daily life.
26 February 2025 (TV/DIGITAL UZBEKISTAN)

Credits

Client: @payme.uz
Creative Agency - @lokals.agency
Executive Producers - Bekzod Abduvaliev @abduvaliev_bekzod / Polina Petrova @polpetrova
Producer - Kamilla Mevlyudova @rustamovna_kam
Assistant Producer - Angelina Abduvalieva @abduvalieva_angelina

Director – Adilet Abish @a_abish
DOP – Yerke Kuanyshbaev @erke_kuanyshbaev
1AD - Valeria Popova @popovaleriya

Location Manager – Muzaffar Yusupov @yusupovmuzaffar
Assistant Location Manager – Yusuf Shavkatov @mysf_shavkatov

Production Designer – Fatima Khasankhodjaeva @dervish_f
Props Master – Temur Khasankhodjaev @temurkh

Casting Directors – Anita and Aneta @castbase

Costume Designer – Irina Nadtoka @irinadtoka
Makeup Artists – Annet Sagitova @annet.pak / Asya Osipyants @shahmaran_a

Postprod Producer — Karina Teplova @teplowa_k
Editor – Khodjiakbar Lutfullaev@neverkhudozh
Technical Editor – Sardorkhaja Nazirkhanov @sardorkhaja
Clean-Up — Aydos Kenzheev @aydos.kenzheev,
Colorist – Daniyar Mussin @dan.colorist
Composer – Arsen Oganesov @invibeme
Sound Designer – Akbar Yusupov @ugun.aki
Recording Studio - @citrusteam.uz

Set Director - Artyom Lim @rtmlim
Administrator – Raffael Gabdurakhmanov @rafagabgu
Catering manager – Milena Yun @milena11yun

Gimbal Operator – Ilya Vdovenko @ivdovenko_op
Focus Puller - Pavel Ryzhkov @pro.vntg
Gaffer - Denis Tabaev @denis.tabaev
Camera - @shb_rent
Lighting Department - @bayramfilm
Playback - @pro__playback
Backstage - @mba_ayubxon