Description

The goal of the video is to show how, over the years, a foreign bank has truly become local in Uzbekistan. It understands the local mindset, respects the culture, and speaks the same language as its customers. This is not just about localization — it’s about deep cultural integration.
Through visuals that every Uzbek person can relate to — the iconic adras fabrics, everyday household details, vibrant local settings, and warm human connections — we highlight that this brand is no longer a guest, but a part of daily life.
Moreover, the video introduces the bank’s rebranding. The branding pays tribute to cultural heritage while embracing a contemporary look, incorporating adras motifs — a distinctive symbol of Uzbek identity.
Release date: 08 August 2024 ( TV/DIGITAL UZBEKISTAN )

Credits

Client: @tbcbankuzbekistan
Creative Agency - @lokals.agency

Executive Producer – Bekzod Abduvaliev @abduvaliev_bekzod
Producer - Kamilla Mevlyudova @rustamovna_kam
Line Producer – Marjona Karimova @lemonadefreckles_
Director – Ivan Proskuryakov @vanjatka
DOP - Boris Litovchenko @boris_litovchenko
1AD - Valeria Popova @popovaleriya

Production Designer – Fatima Khasankhodjaeva @dervish_f
Props Master – Temur Khasankhodjaev @temurkh
Assistant Props Master – Alex Dimidov @alexdeemidov

Casting Directors – Anita and Aneta @castbase

Location Manager – Muzaffar Yusupov @yusupovmuzaffar
Assistant Location Manager – Yusuf Shavkatov @mysf_shavkatov

Costume Designer – Irina Nadtoka @irinadtoka
Makeup Artist– Asya Osipyants @shahmaran_a
Administrator – Raffael Gabdurakhmanov @rafagabgu

Catering manager - Rustam Muratov @rusya_mr
Assistant Catering - Amir Shabanov @youluvo_

Postprod Producer — Karina Teplova @teplowa_k
Editor – Khodjiakbar Lutfullaev@neverkhudozh
Assistant Editors - Sardorkhaja Nazirkhanov @sardorkhaja, Saddat Pirzhanov @przhnv
Clean up - Aydos Kenzheev @aydos.kenzheev
Colorist – Andrey Mesnyankin @colorkitchenru
Composers - @373loud
Sound Designer – Akbar Yusupov @ugun.aki

Focus Puller - Pavel Ryzhkov @pro.vntg
Gaffer - Denis Tabaev @denis.tabaev
Camera - @shb_rent
Lighting Department - @bayramfilm