Description

Problem
The smartphone market is oversaturated, making it hard for consumers to find a model that stands out not only for its features but also for its design. Young people want a phone that reflects their style and helps them create high-quality content.

Task
Create a series of visuals that highlight the smartphone’s design — its color, texture, and shape — while also showing the power of its camera.

Solution
Develop a set of images that present the smartphone as an object of desire: focusing on its details, the play of light, and textures. The visuals should show that Honor is both a stylish accessory and a powerful tool for creating content.

Release date: February 2024 – April 2024

Credits

Creative Agency – McCann

Photographer – Andrey Arakelyan
Art Director – Viktoria Sharafutdinova
Retouching – Daria Arakelyan
Photographer’s Assistant – Vladimir Murudov
Producer – Kseniya Leontyeva
Assistant Producer – Yulia Smirnova
Assistant Producer & Casting – Liza Zuckerberg
Assistant Producer & Casting – Abdumalik Ochilov
Casting Agencies – Art_models_agency | NN model agency
Production Designer – Helga Geller
Set Designer – Timur Vins
Stylist – Oksana Klimkina
Stylist’s Assistant – Anton Filatov
Makeup Artist – Elmira Kambekova
Service Manager – Yaroslav Gladishev
Service Manager’s Assistant – Virsaviya Smirnova
Backstage operator - Abduvahhob Norbutrayev