Description

Forte Premier’s First Campaign Starring AI: Procurement’s Favorite

The Challenge:
Luxury communication has always been associated with excess: celebrity endorsements, overseas shoots, Michelin-star dinners, and multi-million-dollar budgets.
But for Forte Premier, the paradox was striking: our core audience spends the entire equivalent of a campaign budget on a single dinner in Monaco or elsewhere. Competing with the codes of premium and luxury was a losing battle if we played by the traditional rules.
The challenge was not just financial. It was cultural and perceptual: how to build an image of exclusivity and perfection without imitation or compromise, while proving that innovation itself could become the new luxury code.

The Idea:
If you can’t afford luxury, don’t fake it - remake it.

Instead of chasing the unattainable, we redefined what luxury could mean for Forte Premier. We positioned artificial intelligence as the new creative atelier, crafting a world of precision, abundance, and beauty that rivaled the most extravagant campaigns but without the unnecessary excess.

The Execution:
The process mirrored luxury craftsmanship: hundreds of iterations, fine-tuning details, layering textures, calibrating light and motion, until each frame reached the perfection expected by the audience.
We built a perfect world with AI using Runway Frames, KLING 2.1, Magnific AI. In total we create 8 000+ scene variations and 1000+ video versions.
Brand identity, color palette, and tone of voice were carefully woven into each output, ensuring consistency and recognizability across every execution.

The Results
The campaign not only resonated with Forte Premier’s clients but also redefined expectations within the financial services category:
• +83.9% growth in Forte Premier clients in 2025 vs. 2024.
• It positioned Forte Premier as a pioneer of AI-driven luxury communication, setting new standards for how high-end financial brands can speak to their audiences without mimicking outdated tropes of wealth.

Date of project release: June 2 – presentation of the campaign at a private event for the Forte Premier clients

Credits

Client: Forte Bank
Marketing Director Forte Bank — Anton Kim
Producer — Alizoda Sino

Agency: Progression CA
Managing Director — Alexandr Kuznetsov
Creative Director — Darya Bulahtina
Creative Group Head — Renata Muratova
Art Director — Mariya Leskina
Account Director — Zulfiya Dzhaparova

Production: Digital Da Vincis
Creative Director — Kirill Karnovich-Valua