Description

We created a fully branded Pepsi world that viewers are immersed in from the very first seconds. The commercial is based on dynamic animation with carefully crafted characters whose appearance and behaviour refer to local culture. This approach allowed Generation Z to easily identify with the characters. All elements of the video, from the background to the smallest details, are based on Pepsi's signature colour palette. Colour and graphics are integrated into every scene, creating a constant sense of belonging to the brand. The visual solutions are reinforced by dynamic editing and attention to detail, which makes you want to rewatch the video to notice new elements. An original jingle was created and synchronised with the animation. The interaction between the audio and graphics creates a ‘match’ effect, where the music and images reinforce each other, and the campaign's key word is cemented in the viewer's memory as a single audiovisual code.

Credits

PRODUCTION BY ESCP STUDIO
General Producer - Emil Muxametsitdykov
Director/Art Director - Avlerya Muxametsitdykova