Awards Central Asia — 2025 /
BRANDING&DESIGN /
Corporate Branding Craft: art direction
Agency
QARA Studios
Client
OYU Festival
Description
OYU Festival is one of Kazakhstan’s leading music festivals. Each year, its identity evolves to capture the energy of the moment. The challenge for 2025 was to refresh the festival’s visual system — to present OYU Fest in a way that felt new and exciting, while staying true to its DNA and instantly recognizable spirit. Paritet Buro introduced a universal symbol: the flower. Simple yet powerful, alive and flexible, the flower speaks to everyone. It evolves and grows, just like music. In art direction, the flower became a dynamic system of forms — bold shapes, vivid colors, and motion that translate rhythm into visuals. The new identity is both striking and fluid, structured yet free, reflecting the pulse of OYU Fest’s sound and community. The refreshed identity amplified the festival’s cultural impact and visibility nationwide: 2 315 389 audience reach, 559 493 content interactions, 25 000 festival guests. With its 2025 identity, OYU became more than a festival. It became a blooming cultural symbol of Kazakhstan’s music scene.
Credits
Qara Studios: Aisultan Seitov, Director, Founder of Qara Studio; Zhoodar Dzheenbekov, Art Director; Astam Kassenov, Graphic Designer; Egor Shtirovsky, Motion Designer.
We use and process your personal data, as well as other information stored through cookies, web beacons or other similar technologies, in accordance with our Privacy Policy and to make the content on our site better meet your needs, and to ensure that we use accurate geolocation data, store and access information on your device, as well as for market research personnel to obtain audience feedback, product development.
By clicking 'Accept', you consent to the processing of your personal data. Consent is voluntary and you can withdraw it at any time in the settings. Withdrawing consent does not affect the lawfulness of the data processing up to the time of withdrawal.