Home Awards Central Asia Speed dating in the metro with activ 5G
Speed dating in the metro with activ 5G
Awards Central Asia — 2025 / PR&ESG / Use of Media
Agency
Kcell
Client
activ 5G

Description

Kcell was the only operator that provides communication at metro stations in Almaty.​
This activation demonstrated that 5G is not just about speed or coverage, but about enabling shared experiences that bring people closer together - even beneath the city streets.

Tables for video-linked dates were set up at the Baikonur and Almaly metro stations.​​
Passengers waiting for a metro train were offered to meet a passenger at another station​.

Credits

Bairam Azizov
Arnay Ormash
Zulfiya Abdikarimova
Oleg Ezhov
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