Description

When parents today think about a “modern school,” they often imagine tall glass buildings, swimming pools, and luxurious classrooms. Yet true education has never been about bricks and concrete. It is about shaping a child’s character, nurturing their curiosity, and protecting them from social pressures that can suppress their natural potential.

At Rahimov School, we wanted to challenge these stereotypes and remind society that every child is already talented from the very beginning — all they need is the right environment. To communicate this message, we launched an ambitious campaign called “Bola boshidan” uzbek proverb meaning “A child is whether great or ordinary seen from the childhood”

Our creative approach combined unconventional visuals, interactive elements, and strong emotional storytelling:

-Children wearing brain-shaped hats walked through the city streets, becoming living metaphors for the power of young minds

-We installed more than 10 outdoor banners across strategic locations in Tashkent.

-A series of promotional videos was produced, blending humor, surprise, and deep meaning.

-As a symbolic touch, we placed special walnuts on store shelves, making everyday shoppers part of the campaign narrative.

-Prominent bloggers and influencers joined the conversation, amplifying the message across digital platforms.

Results exceeded all expectations:

Over 42 posts generated across social media platforms.
More than 3,117,103 views online.
In just 12 days, more than 100 parents signed contracts with Rahimov School.
Sales increased by 56%, proving the direct impact of creative education campaigns on real business outcomes.

This project not only attracted new clients but also positioned Rahimov School as a thought leader in redefining what modern education truly means. It demonstrated that powerful ideas can shift public perception and inspire parents to invest in their children’s future.

Credits

Marketing director: Mirafzal Mirahmadov
Content manager: Umida Kenjayeva
Content maker: Shohyora Khabily
Producer: Mirjalol Fozilov
Video editor: Azizjon Yuldoshev
Copywriter: Kamola Komilova
AI specialist: Laziz Insafaliyev

Creative director: Otabek Sharapov
Strategy director: Sevara Asamova
Account director: Khulkar Sitdikova
Senior copywriter: Bekzod Nazirov
Strategist: Izzatbek Dadamirzaev
Copywriters:Sharofiddin Nazirtoev, Dilorom Sultonova
Designers: Mirmukhsin Mirakbarov, Daler Badalov
Account manager: Sabina Mirzaeva
Operations director: Abduvokhid Mirsobitov