Description

TASK

At the end of 2023, a new financial brand appeared in Kazakhstan – Bereke Bank.

In 2024 The agency was tasked with developing a video manifesto for Berekе’s business division
SOLUTION

The agency proposed the concept “A Four-Handed Play”, where the development of a business is compared to the unfolding of a musical composition

In the first half, a business owner plays, beginning with a simple, minimalist version of the melody and gradually complicating the arrangement. In the second half, a bank manager joins in, enriching the sound and keeping the rhythm steady

For the core of the musical composition, the beloved Kazakh composition “Erke Sylqym” was chosen, traditionally performed on the national instrument, the dombra

It is believed that transferring the sound of the dombra to the piano is extremely challenging, but…
RESULT
For the first time, a piano arrangement of a traditional dombra kui was created, composed specifically for a four-hand performance (plus a video that reveals the music)

And the audience loved it.

Credits

THE PROJECT TEAM

Client: BEREKE BANK
Maksat Nuridenuly – Managing Director
Kunsulu Kapbasova – Managing Director
Umit Kairbekova – Director of Business Marketing, SMB/CBB
Marina Solomchenko – Director of Marketing & Promotion


MOVATORS // Creative concept, script, storyboard, copywriting, graphics/animation, editing direction, final assembly, sound design
Executive Producer / Editor-Director: Dmitry Shchegolikhin
Creative Director: Timur Shaikhaliev
Project Manager: Iliya Akhmedzhanova
Producer, Sound: Artyom Podkovyrov
Artist: Nikita Tyulyupov


CHILLY PRODUCTION // Production service, administration
Producer: Anastasia Lukyanchuk
Line Producer: Karina Mukanova
Production Manager: Viktor Brodyagin
Location Manager: Viktor Brodyagin


WONDERFUL FREE PEOPLE
Director: Adilet Abish
Cinematographer: Sardar Baymoldin
2nd Director: Maria Isitova
Color Grading: Daniyar Musin

MUSIC
Composer: Artyk Toqsanbai

Camera Crew
Cinematographer: Sardar Baymoldin
Camera Mechanic:
DIT: Baizhigit Sazanbai
Optics Mechanic:
Focus Pullers: Amir Zaurbekov, Ilya Pisarev
Rental: Penumbra
Gaffer: Mikhail Molokov
Lighting Crew:

3D Department
CG: Azamatic Studio
Art Director & VFX Supervisor: Azamat Saifullaev

Voiceover
Ilya Isaev
Ilyas Omarov

Kazakh Text Adaptation
Dimash Ziyadin

Art Department
Production Designer: Marita Ardasheva
Costume Stylist: Karina Amanbaeva
Makeup Artist: Marina Lyan

Casting
Casting Agency: ART DM
Casting Director: Makhabbat Raimkulova

Catering
Production Service Catering @production_service_catering

Administration
@mnogomedia_service

Main Roles
Damir Uissumbaev
Nurgul Nusipzhanova