Awards Central Asia — 2025 /
FILM /
Film Craft: Use of music
Agency
MOVATORS idea farm
Client
BEREKE BUSINESS: A FOUR-HANDED PLAY
Description
TASK
At the end of 2023, a new financial brand appeared in Kazakhstan – Bereke Bank.
In 2024 The agency was tasked with developing a video manifesto for Berekе’s business division SOLUTION
The agency proposed the concept “A Four-Handed Play”, where the development of a business is compared to the unfolding of a musical composition
In the first half, a business owner plays, beginning with a simple, minimalist version of the melody and gradually complicating the arrangement. In the second half, a bank manager joins in, enriching the sound and keeping the rhythm steady
For the core of the musical composition, the beloved Kazakh composition “Erke Sylqym” was chosen, traditionally performed on the national instrument, the dombra
It is believed that transferring the sound of the dombra to the piano is extremely challenging, but… RESULT For the first time, a piano arrangement of a traditional dombra kui was created, composed specifically for a four-hand performance (plus a video that reveals the music)
And the audience loved it.
Credits
THE PROJECT TEAM
Client: BEREKE BANK Maksat Nuridenuly – Managing Director Kunsulu Kapbasova – Managing Director Umit Kairbekova – Director of Business Marketing, SMB/CBB Marina Solomchenko – Director of Marketing & Promotion
CHILLY PRODUCTION // Production service, administration Producer: Anastasia Lukyanchuk Line Producer: Karina Mukanova Production Manager: Viktor Brodyagin Location Manager: Viktor Brodyagin
WONDERFUL FREE PEOPLE Director: Adilet Abish Cinematographer: Sardar Baymoldin 2nd Director: Maria Isitova Color Grading: Daniyar Musin
MUSIC Composer: Artyk Toqsanbai
Camera Crew Cinematographer: Sardar Baymoldin Camera Mechanic: DIT: Baizhigit Sazanbai Optics Mechanic: Focus Pullers: Amir Zaurbekov, Ilya Pisarev Rental: Penumbra Gaffer: Mikhail Molokov Lighting Crew:
3D Department CG: Azamatic Studio Art Director & VFX Supervisor: Azamat Saifullaev
Voiceover Ilya Isaev Ilyas Omarov
Kazakh Text Adaptation Dimash Ziyadin
Art Department Production Designer: Marita Ardasheva Costume Stylist: Karina Amanbaeva Makeup Artist: Marina Lyan
Casting Casting Agency: ART DM Casting Director: Makhabbat Raimkulova
Catering Production Service Catering @production_service_catering
Administration @mnogomedia_service
Main Roles Damir Uissumbaev Nurgul Nusipzhanova
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