Description

PLATAN is a new line of premium brandy, crafted from grapes grown in the renowned Uzbek vineyards of Bagizagan.

Bagizagan is famous not only for its winemaking tradition but also for its centuries-old Oriental plane trees, which have become a natural emblem of the region.

Named after this iconic tree, Platan honors its place of origin and uses it as a metaphor for time. The key visual element of the packaging is the cross-section of a plane tree — its growth rings. In the Platan range, these rings symbolize the aging of the brandy: the older the spirit, the more rings appear and the deeper the label color becomes, resembling real wood.

The unique placement of the rings on the bottle’s base accentuates its shape and creates a distinctive identity, making Platan stand out on the shelf.

Every element of the packaging design reflects the tree-inspired theme: the label is printed on wood-textured paper, the brand icon — a snifter — echoes the shape of the growth rings, and the logo, reminiscent of elegant tree branches, completes the composition with finesse.

Credits

MA'NO Branding Team
Creative Direction: Temur Sadi
Art Direction: Zokir Khalmatov
Client service & account management: Adel Uzyakova, Alyona Matyushina, Alina Zdobnikova
Design: Alina Vagapova, Artyom Golubev, Mansur Nabiev
3D Visualistaion: Artyom Golubev, Mansur Nabiev, Doniyor Isamitdinov