Description

Infany is a new brand on the Russian market for baby milk formula. The category of infant formula is quite conservative and sits at the intersection of nutrition and medicine, which sets it apart from other baby food categories.

The main objective was to build a visual style around the feelings of a young mother, to focus on emotions and impressions, rather than on reasoning and instructions and also to rethink the category of infant formula, which is full of complexities and medical science.

The design concept revolves around hugs, conveying feelings of warmth and care through stylized hands reaching out to loved ones. This language is understood by every parent and felt by every child.

A comprehensive system of packaging claims has been developed to answer the question "What do these products do?" in a clear and concise manner. We made a modern and concise design that eliminates categorical restrictions and functionality, conveying only the most essential information, explaining scientific terms in a clear and accessible language. This design conveys the warmth and tenderness that is inherent in the brand and highlights Infany's presence on the shelf.

Credits

Kitaev Viktor
Anikeeva Ekaterina
Bondareva Anna
Bogdanova Dariya
Kuryatina Anna