Home Awards International Winline. Makes a Difference
Winline. Makes a Difference
Awards International — 2025 / FILM CRAFT / Animation
Agency
Goose Gaming
Client
Winline

Description

Our goal was to introduce the gaming audience to the new "Winline. Makes the Difference" communication platform by the Winline sportsbook. Our idea was to demonstrate how Winline transforms the world of an ordinary gamer, turning any piece of news or content into amazing events and a source of powerful emotions. To achieve this, we took a story from a single day in a gamer's life and infused it with magic.

Our hero wakes up in his room to find characters from Dota 2 and Counter-Strike coming to life around him. He rides a Virtus.pro team bus, attends a streamer awards show, and finds himself in the middle of an esports tournament — all thanks to Winline.

The video's visual language is based on the seamless integration of CGI characters, Easter eggs, and 3D elements into live-action footage. Creating detailed 3D pre-visualization, having a CG supervisor on set, and a month of meticulous work on the graphics allowed us to achieve maximum realism. The result was a minute of action-packed content where reality is organically intertwined with the world of beloved video games.

The video is shown as an intro before gaming and esports content produced by Winline. It was first aired during the SLAY streamer awards by Winline on December 7, 2024. The spot was seen by 1.36 million viewers during the live broadcast on the Twitch channel of the most famous streamer, Buster.

Credits

Aleksandr Zapolskikh, CMO, Winline
Sergei Nevodnichii, Head of Esports, Winline
Egor Nikolaev, Brand Lead, Winline
Diana Bestaeva, Account Lead, Goose Gaming
Anton Kartykov, Creative Lead, Goose Gaming
Dmitrii Shcherbakov, Creative Director, Goose Gaming
Pavel Gusev, Managing Partner, Goose Gaming
Iurii Fedin, Managing Partner, Goose Gaming
Ruslan Nizamov, General Producer, AVA studio
Arsenii Samodelkin, General Producer, AVA studio
Anastasiia Gorbatenko, Executive Producer, AVA studio
Nil Smirnov, Line Producer, AVA studio
Sasha Geks, Director, Art Director, AVA studio
Dima Volmer, DOP, AVA studio
Nikita Svirs, Production Designer, AVA studio
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