Description

This music video is the statement of our agency regarding all wars. In February 2022 we renamed it to Voskhod for Peace and claimed a new mission — to create content that celebrates peace.

The video is now used internally and prively in corporate communications, because in today's situation this is almost the only way to do it safely for all participants of the project.

Manizha is a Russian-Tajik singer and songwriter, as well as a Goodwill Ambassador for United Nations High Commissioner for Refugees.

The song was written by Manizha 10 years ago and was dedicated to the Civil war in Tajikistan in 1994. A shell destroyed her home, and her family was compelled to leave. The director, Lado Kvataniya, has a similar experience. In 1992, during the Georgian-Abkhaz war, one of the bloodiest conflicts in the former USSR, broke out. This tragedy forced Lado’s family to flee their home in Abkhazia.

In 2022, at the rise of the conflict between Russia and Ukraine, Manizha resumed working on the song. While this work was proceeding — the 7th of October happened, followed by Gaza. It seems like we didn't choose this time, but the time has chosen when this work needed to appear. Even this short timeline of the song’s life shows us just how overwhelmed with conflicts our planet is: there are 110 of them as of now and more seem to come.

At the heart of the visual narrative is a symbolic wall that separates two groups of people, both fiercely fighting for more space. The conflict escalates with brutality and desperation, showing the unwillingness of either side to comprehend the other’s struggles. The wall becomes more than just a physical barrier – it reflects real-world divisions, whether political, social, or cultural.

Amid the chaos, the film offers a sliver of hope. A young girl, representing the voice of future generations, discovers a hidden passage in the wall, leading to new possibilities. This revelation is the heart of the piece, suggesting that while adults may remain entrenched in conflict, it is the younger generation who can find solutions through open-mindedness and a fresh perspective.

Credits

Creative directors: Andrey Gubaidullin, Anton Rozhin Copywriters: Georgy Kornilov, Artem Epanchintsev