Description

In a world overwhelmed by stress and digital overload, people seek authentic ways to reconnect with nature. Scientific research shows that real natural soundscapes—not artificial tracks—can reduce stress by 35% and anxiety by 32%.

Velingrad Mineral Water, sourced from Bulgaria’s Rhodope Mountains, is rooted in purity. To bring that purity into people’s daily lives, we placed a high-quality microphone deep in the forest and launched a 24/7 live audio stream of birdsong, wind, and flowing water. Through a dedicated digital platform, users could swap artificial noise for real nature—whenever they worked, relaxed, or meditated.

We promoted the stream through influencers, wellness communities, and social media, turning Velingrad Mineral Water into not just a drink, but a source of calm.

Results:
Over 870,000+ total stream minutes
Average session time: 11:34 minutes
Over 32,000 unique listeners from Bulgaria and abroad
3.1M+ digital reach through paid and organic posts
Featured in national and niche wellness media
Positive brand sentiment increased by 27%
Increased engagement and market visibility in a saturated category

Credits

Angel Iskrev, creative director
Emanuela Belovarski, head of art
Graphic Designer: Sasha Vacheva
Copywriter: Kristiyan Stoyanov
Account Director: Lyubomir Kashilski
Account Manager: Radina Chehlarska