Description

A chocolate hare is the new symbol of the Saratov confectionery factory. The company with almost 100-year history decided to update its identity, logo and packaging design. Range of coral, caramel and bright yellow advantageously emphasizes and combines well with the main color — chocolate. We were looking for a cute and at the same time dynamic image of an animal, understandable to the Russian consumer. The hare suited perfectly. The new trademark character personifies movement: different images will decorate the whole range of the company's products. The logo also reflects the mood of the brand — to move forward actively.

Credits

Brand Design Director: Vladislav Derevyannykh
Art Direction: Alina Kogteva, Maxim Geychenko
Motion-design: Ildar Biktimirov
Sound Design: Mikhail Kokorin