Description

OTP Bank is among the 20 largest banks in Russia. OTP bank has high financial stability ratings from leading national agencies: ACRA at the level of AA-(RU), the forecast is "stable" and Expert RA at the level of ruA+, the forecast is "stable". Still the awareness index among young TA in not high and the challenge was to increase it. We set 3 goals: 1) increasing brand awareness, 2) evaluating creative materials above competitors, 3) fulfilling the sales plan for the OTP Card
Campaign resalts. Brand awareness increase by 3 points; sales results are on target; creative scores above competitors

Credits

1. Sergey Kozhevnikov – Creative Director
2. Oleg Sergeev – Creative Group Head
3. Oleg Ukolov – Creative Group Head
4. Julia Koshkina – Executive Director
5. Vitaliy Mityakin – Senior Producer
6. Charley Stadler – Director Beggar Film
7. Anton Kirilov – Producer Beggar Film
8. Nikita Raden – Producer Beggar Film