Description

Remod is a service for repairing apartments in new buildings.
Remod is redefining the approach to renovation. Verified standards and precise processes are at the heart of everything. The logo conveys this meaning by associating it with tools and calculations that allow you to keep everything under control. The modern approach to renovation is reflected in the non-typical choice of colours — standards don’t have to be simple, boring and bland.
The logo consists of a minimalistic typography with a yellow-green bubble integrated into the letter «o». This small but important «detail» of the construction level, an indispensable tool in renovation, became the main style-forming element in the identity.
The bubble is amorphous, it can change shape, stretch to fit the content, be an icon or a plate, adapting the design to different tasks, sites, media.
The basic black and lime color scheme, complemented by four contrasting colors, breaks out of the category dominated by strict black and white or restrained tones.

Credits

Brand Design Director: Vladislav Derevyannykh
Art Direction: Maxim Geychenko
Designer: Alina Kogteva