Description

SAG's been in the market for 25 years. The brand's among the TOP-3 players in the market by overall production. SAG produces carpets for all price segments. At the time of rebranding, the carpet industry was already formed from a market point of view. But not from a branding point of view… And we've transformed this problem to our opportunity!

We’ve made a large-scale rebranding and SAG has become a real winner in its category! The well-thought-out brand architecture allows the company to build professional, honest and clear connection with B2G, B2B and B2C audiences. The new corporate style and retail concept overwhelms modern technologies and cutting-edge capabilities of the company as well as the authenticity of SAG’s homeland – Uzbekistan. This fully confirms the brand’s new promise "SAG Level" and the brand becomes a true benchmark for the global market.

Credits

Depot team:
Anastasia Tretyakova
Farkhad Kuchkarov
Anastasia Kharuk
Semyon Shatylo
Polina Sergeeva
Galina Evdokimova
Maxim Kopelyuk
Andrey Anisimov
Sofia Levchenko
Elena Kuzmina
Svetlana Malinskaya

SAG team:
Oybek Abdukhalimov
Azim Umarov
Amir Akhrorkulov