Home Awards International CartOfFun – surrealistic potato chips
CartOfFun – surrealistic potato chips
Awards International — 2025 / BRANDING / Packaging
Agency
Depot branding agency
Client
Chechenskie Mineral'nye Vody LLC

Description

Irony and post-irony are all the rage among youth. This is the answer to stress overwhelming the world. Humor helps to overcome the most critical moments. And chips are a good cause for reboot and escape the reality for a while. These learnings lay in the basis of the new chips brand concept: ironically-surrealistic potato chips.

Absurd illustrations on the packaging in combination with an eclectic logo and realistic photos of chips create irrational attraction of the brand on an overloaded supermarket shelf.

Credits

Alexey Fadeev
Anastasia Tretyakova
Maria Geldt
Elena Nadeina
Galina Evdokimova
Rustam Faizrahmanov
Maria Kadysheva
Alexey Elokhin
Nikita Potapov
Alexandra Ivanova
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