Description

Our goal was for the new name and logo to convey the idea of ​​perfection and the desire for an ideal body, like the ancient Greek god Apollo. Apollo is not just a name. It is a symbol that combines light, beauty and the desire for perfection. In the modern world, this image has become firmly entrenched in men in excellent physical shape. Thus, our name "Apollo" became the perfect embodiment of the main idea of ​​the product: a divine body that sports nutrition consumers strive for. We wanted the brand to inspire and motivate, to create an association with a high standard of physical fitness. The visual part of the project was no less important. We decided to go the way of minimalism to emphasize the main idea: nothing superfluous, only perfection. This is reflected in the packaging design - a white bag with the relief of an ideal press. This design immediately attracts attention and makes you want to touch the package, feel its texture, feel the strength and beauty that it symbolizes. Every element of our branding - from naming to packaging - was thought out to the smallest detail. We wanted to create a style where minimalism is combined with deep symbolism. The result is an image that not only attracts attention, but also tells a story, inspires to achieve big goals and supports the cult of a beautiful body.

Credits

Timofey Grigorovich - creative director Veronika Tkacheva - art director