Description

Rebranding project for the nougat chocolate bar "Milk Chocolate". The new brand should attract the main target audience - teenagers and young people, and the naming should reflect the USP of the product. Teenagers always want something new and unusual, they will not choose a typical rectangular chocolate bar, even if it is very tasty (you can't eat it all at once, and then there is nowhere to put it). Therefore, the first thing we did was change the shape and make it square. And on the new packaging we placed a bright character (in the spirit of trendy youth heroes like Hagi-vagi and Labubu). And the final chord is the catchy and "delicious" name "Aga-nuga". It sounds cool and memorable and it is immediately clear that this is not just chocolate, it is "Aga-nuga"

Credits

Timofey Grigorovich - creative director
Veronika Tkacheva - art director