Description

Art is often seen as having a high entry barrier — both for artists and for audiences. That’s why the main idea behind the packaging design was to bring everyday shoppers closer to art and help them develop a more trained visual perception. We came up with the idea of featuring characters from the works of famous contemporary artists on the packaging, along with QR codes that guide shoppers into the world of contemporary art.

For many years, Myasnoy Dom Borodina has been collaborating with contemporary artists and taking part in art exhibitions. That is why, for the development of the new packaging, we invited two of brands' most admired artists — Pavel Pepperstein (Павел Пепперштейн) and Tania Poeniker (Таня Пёникер).

Both created original illustrations exclusively for the brand. Then, with the help of the designers, the illustrations were integrated into the packaging in a way that makes them stand out and capture attention among competitors.

Project dates: 20 Jan 2025 - 20 Jul 2025

Credits

Olga Aberemko (Ольга Аберемко) - producer;
Irina Taranovich (Ирина Таранович) - designer.