Description

The promo film was created to spark curiosity among young people and introduce them to a new word — sublimation. At the core of the concept lies the metaphor of the sublimation process itself: the transition from one state to another, an act of inner rebirth.

The language of the film is light — ligniting, dissolving, and reshaping everything it touches. It becomes a symbol of change, energy, and renewal, embodying the spirit of the sublimation.

To add emotional depth, we brought back Kumush Razzaqova’s iconic track Unutma Meni (1986), reimagined with a fresh sound to connect generations and create a bridge between past and future.

After the film’s release, the festival drew an unprecedented audience. For many, it was the first time they saw that Uzbekistan can host modern, world-class festivals — vibrant, alive, and unforgettable.

Credits

Director’s Duo – Uashwala / Ivan Proskuryakov x Khojiakbar Lutfullaev
Director of Photography – Bunyod Karimiy @bunyodkarimiy
Executive Producer – Marzhona Karimova @lemonadefreckles_
Line Producer / Production Manager – Shelin Erkhodjaeva @shelin.hodj
1st AD – Nilyufar Anarkulova @rafuliinn

Movi Operator – Ilya Vdovenko @ivdovenko_op
Focus Pullers – Jahongir Madrimov @madreemov & Atabek Kuttibaev @atabek_0709

Production Designer – Fatima Khasankhodjaeva @dervish_f
Props Master – Timur Khasankhodjaev @temurkh
Set Builders – Mirbobur Mirsaатов & Islоm Ubaydullaev

Casting Directors – Anita Borisova @onita_onime & Aneta Argandevols @aneta_argandevols
Casting Managers – Rakhmatova Bonu @bonurakhmatova & Shokhrukh Ibragimov @vaglumen

Location Managers – Samandar Mirazizov @woowsaam & Muzaffar Yusupov @yusupovmuzaffar

Costume Designer – Oksana Klimkina @klimkinaoksana_
Costumers – Kseniya Yurina @xenaivety & Larisa Tursunova @larissa_tursunova

Make-up Artist – Zilola Kokhorova @stalinazi

Unit Manager – Raffael Gabdurakhmanov @rafagabgu
Service Manager – Munisa Karimova @karimovaa.23

Editors – Khojiakbar Lutfullaev @neverkhudozh, Ivan Proskuryakov @vanjatka & Sardorkhuja Nazirkhonov @sardorkhaja
Clean Up – Aidos Kenzheev @aydos.kenzheev
SFX – Akbar Yusupov @ugun.aki
Colorist – Kristina Krasnova @kristinakcrasnova

Music – Josef Tumari @joseftumari

Camera Equipment – @goldvisionrental & @cinegear.uz
Lighting – @shb_rent
Playback – @ivdovenko_op & @pro.vntg
Optics – @pro.vntg

Backstage – Liana Shagitova @liarash_na

Special Thanks to Brands:
@legkoe_retro
@oynurcollection & @Teplostore_2022
@imsilk_uz, @adras_republic & @line_concept_store