Description

The task was to showcase the features of the Tumar installment card through a music track. For this purpose, we commissioned an exclusive track from a well-known rapper and built the commercial around it. Due to tight deadlines, we had to find the most efficient yet impactful solution: the entire shoot was done on a white cyclorama, with all design elements and graphics created in post-production.

The highlight of the project was the final shot — a complex VFX sequence involving a camera move entering and exiting through a mirror. This required precise coordination on set and meticulous visual effects work to achieve a seamless and realistic result.

Credits

Client — Bakai Bank
Agency — U! Agency
Production — U! Agency
Director — Artur Baigabylov
Producer — Iskender Samarbekov
Executive Producer — Sviatoslavna Valova
DOP — Naser Benyagoub
Editor — Artur Baigabylov
VFX Supervisor — Artur Baigabylov
VFX Artists / Compositors — Artur Baigabylov
Motion Designer — Artur Baigabylov, Aidana Nazarkulova
Colorist — Artur Baigabylov
Sound Designer — Nurdoolot Sagynbekov
Music / Score - Begish