Description

Problem:
Saber Perfumes, a new luxury fragrance brand, approached us to create a 3D motion video for its official launch at Belcanto Restaurant, Dubai Opera, with further use across all brand channels — digital, in-store, outdoor, and event activations.

The challenge was to visually convey the brand’s premium identity without narration, meeting the high aesthetic standards of the international luxury market and positioning Saber among established global perfume houses.

Solution:
We created a refined, cinematic 3D animation showcasing Saber Perfumes with elegance and precision. Using high-end rendering, we emphasized tactile realism through glass, metal, and light, supported by smooth transitions and a minimalist color palette reflecting luxury and purity.

Key brand elements — bottle, logo, and name — were carefully choreographed to highlight craftsmanship and identity. The video’s slow, immersive pacing and ambient soundtrack elevated the sensory experience, aligning with Saber’s exclusive positioning.

Result:
The video premiered at the brand’s launch event in Dubai, gaining strong attention from industry professionals, celebrities, and influencers. It has since been featured on Saber’s official Instagram and large 3D LED/ LED screens at Tashkent City Mall.

The campaign successfully positioned Saber as a premium player in both regional and international fragrance markets, with the video serving as a cornerstone of its brand identity.

Date of project publication on the official launch of brand in Dubai: 02.02.2024

Credits

CEO & Founder - Akmal Zakirov

CTO of 3D Motion Designer - Avaz Abduraimov

Head of 2D Graphic Design - Vartan Ivanyan

3D Motion Designer - Bekzod Abdusaidov

3D Motion Designer - Saloh Xusniddinov