Description

Problem:
We were tasked with creating a 3D motion video for a marketing campaign announcing the collaboration among Gorilla Energy Drink and PUBG Mobile, tied to the new season launch on Uzbek servers. The video would be distributed across all brand touchpoints — digital, promo, events, and more.

The key challenge: engaging the Central Asian gaming audience while authentically integrating Gorilla’s rebellious identity into the PUBG universe — without disruption of the game tone.

Solution:
We produced a fast-paced animated promo that merged the adrenaline of PUBG with the raw energy of Gorilla. Brand assets were seamlessly embedded into in-game elements like parachutes, bullets, vehicles, buildings, and in-game  energy drink can was also branded — all within a stylized battlefield inspired by the iconic Erangel map.

The animation featured a gritty, high-contrast visual style, using cinematic angles, rapid cuts, glitch transitions, and beat-synced motion to reflect both the game’s intensity and the energy drink’s character. Gorilla’s identity extended beyond visuals to tone and attitude — bold, rebellious, and unapologetic. A custom aggressive soundtrack amplified this urban, high-energy mood.

Result:
The campaign received over 3.5 million views across digital platforms, sparking high engagement within PUBG and energy drink communities. Gorilla strengthened its position as a culturally relevant brand in the Central Asian youth market. The video set a new benchmark for immersive, character-driven brand-game integration.

Date of project publication on the official instagram page of @gorillaenergy.uz: 26.06.2024

Credits

СEO & Founder - Akmal Zakirov

CTO of 3D Motion Designer - Avaz Abduraimov
Head of 2D Graphic Design - Vartan Ivanyan

Motion Designer - Bekzod Abdusaidov