Description

Logline:

A heartfelt online film that transforms a routine car repair into an unexpected tale of enduring friendship — proving that even the most transactional services can unlock life’s most meaningful connections.

Challenge:

Injecting genuine emotion into the auto service category is no small feat. This OLV film rises to the challenge by defying category conventions and placing human connection at its core. Instead of spotlighting tools, engines, or mechanical expertise, the story opens on something far more relatable — a moment of simple gratitude between a client and his mechanic. Then, with a warm, self-aware joke — “Just tell your wife you fixed it yourself” — the tone is set: personal, sincere, and subtly humorous.

Execution:

In 20 seconds, viewers witness a service visit morph into a lifelong friendship, punctuated by fishing trips, shared holidays, and mutual milestones. Every frame deepens the emotional stakes without ever veering into sentimentality. It’s a powerful example of visual storytelling that "shows" rather than "tells"—an ideal fit for the short-form OLV format.

This OLV is more than just advertising, it’s a quiet celebration of humanity found in unexpected places. By injecting narrative heart into a utilitarian category, it redefines what online video can achieve and leaves a lasting emotional imprint on its audience.

Campaign period - 11/02/2025 - 31/03/2025

Credits

OLX Kazakhstan:
Senior brand manager: Anna Sevastianova

TOBEDONE Agency:
Creative director: Mira Chinar
Senior Copywriter: Alina Herasymchuk
Account manager: Olha Turovska

Production:
WAVES Production Kazakhstan