A humorous ultimatum turns into a heartfelt act of care for man’s best friend— proving that even the most practical tools can become instruments of love.
Description:
Bringing authentic emotion into a functional category like "tools" is no easy task — but this OLV does so with charm, clarity, and heart. Rather than focusing on the product features, the story zeroes in on a deeply human motivation: caring for someone you love.
The film opens with a light and unexpected moment: a man turns to his dog and says, “Semyon, I think it’s time for you to move out.” Instead of leading to conflict, this moment sparks action. He jumps on OLX, orders everything he needs, and begins building. A quick-cut montage follows—tools in motion, sweat, focus—building suspense and curiosity about what he's making.
The emotional reveal lands softly but powerfully: Semyon isn’t a roommate —he’s the man’s beloved dog. And the project? A handcrafted doghouse built with care. As the man lovingly declares, “All for you, my friend,” the narrative comes full circle.
This OLV succeeds by shifting attention from the tools themselves to the meaningful acts they enable. It demonstrates that the emotional weight doesn’t lie in the hammer or the screws — but in the reason they're used.
TOBEDONE Agency: Creative director: Mira Chinar Senior Copywriter: Alina Herasymchuk Account manager: Olha Turovska Art director: Slava Kobzenko
Production: NOSTARS Ukraine
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