Description

Usually, Russian style is monumental and extremely serious, but we showed the young audience that it can also be modern and fun during the "Russian Weeks" at "Vkusno — i tochka".
We never considered abandoning traditions, so we took traditional Russian patterns, mixed them with branding, and turned them into trendy designs featuring ironic and familiar phrases. The youth appreciated it — the first batch of merch sold out within a week!

Credits

"Vkusno — i tochka"
Vice President of Marketing, Strategic Planning, and Delivery: Darya Nazarkina
Marketing Director: Natalia Borodavkina
Senior Marketing Manager: Svetlana Gritsay
Marketing Manager: Maria Zhavoronkova
Senior Media Planning Manager: Ekaterina Sarkisova
Digital Technologies Specialist: Radik Gilmisharipov
Senior Public Relations Manager: Elena Chilingaryan

RoRe Group (Agency):
Creative Director: Vasily Gubin
Senior Art Director: Tatyana Starikova
Junior Art Director: Anastasia Alexandrova
Junior Copywriter: Alisa Mikhaelyan
Client Services Director: Darya Miroshnichenko
Client Services Assistant: Veronika Li