Description

Problem
In 2024, we set out to create our first merch collection. The challenge was to reflect the inventiveness at the core of our production in a way that went beyond standard branded clothing.

Solution
We collaborated with artist Nikita Lukyanov, who works across graphics, illustration, photography, and physical objects. He approached the project as research: sketches, prototyping, and experimenting with textures. This process led to a series of fictional yet symbolic objects — the Moodboard Suit, the Storyboard Helmet, and the Director’s Chair-Transformer.
Their sketches and photos became prints for unisex hoodies, long sleeves, and T-shirts. Nikita also documented the process on video, which evolved into the art film Basics of Video Production — an ironic manual of imagined tools for the set.

Result
The merch launch and campaign started with the art film on Instagram, reaching 100K+ views and gaining coverage in media and Telegram channels. Reels about the making of the film and merch extended the reach further. For online sales, we built a landing page with creative packaging: each item came with a sticker and an Instruction Manual featuring film stills and a QR code.
The campaign even included branded coffee cups — now actively used on set. The collaboration successfully merged art and production, creating a distinctive and recognizable visual identity for the brand.

Credits

Collaboration between Bureau 'Working title' and artist & photographer Nikita Lukyanov

Idea & Production – Bureau 'Working title'
Artist & Concept Author – Nikita Lukyanov
Executive Producer – Igor Sayfullin
Creative & Art-direction – Nikita Lukyanov, Andrey Rafikov
Project Manager – Diana Salchak
PR Manager – Alina Polezhaeva
Supporters – Veronika Monogarova, Fedor Nazarov

Art Film:
Narrator – Misha Kostretsov
Music – Iskander Yerimbetov
Sound Production Manager – Ksenia Tereshchenko
With friendly support of Kirill Khandurin

Backstage/Reels – Camilla Mamedova

Photo Campaign:
Photographer – Ilya Rovniy
Photo Assistant – Vitaly Sagalov
Styling – Vanya Fadeev, Vladislav Snegurov
Make-up – Sasha Kotenkova

Each item оf merch is tailored using custom patterns by А—В creative production studio
Prints by Print Mafia

Website development:
Graphic Designer – Anna Akopova
UI/UX design and IT-support – Ivan Nazarov, Alena Kosinova

Editor (videocase) – Denis Karavayev