Description

We wanted a premium tomato brand to stand out from the overloaded and сolorful Russian supermarket shelf. So we created the packaging design intuitively conveying high quality, sweetness and Azerbaijanian origin of Az tomatoes.

Azerbaijan has centuries-old traditions of ornamental arts. The country is famous for its carpets, Gobelin tapestry and fantastic embroidery. The value of these masterpieces is not brought into a question and people all over the world are ready to pay a powerful lot of money for them. At the same time gastro culture has also a centuries history, and the agricultural traditions of delicate fruit and vegetable growing make the basis of it.

In the packaging design we revealed the analogy between delicate growing of ecologically clean tomatoes and creating a masterpiece of art. As they both require time, patience and skills.

Credits

Alexey Fadeev
Anastasia Tretyakova
Anna Burlakina
Alexandra Schit
Maria Kadysheva
Polina Sergeeva
Andrey Anisimov
Elena Kuzmina