Description

"Kitchen Without Borders" Trading House is one of the top three instant food brands in Russia. Recent consumer research and an in-depth market analysis revealed that the stereotypes about such meals of the 1990s are long gone. Today, instant meals stand proudly alongside chips, fast food and confectionery as part of the "pleasure food" category – with a target audience as broad and diverse as any other food segment.

Our unique concept – instant noodles and mashed potatoes made with natural ingredients and functional add-ins – comes to life through bold, modern packaging. The design blends the cues of a healthy lifestyle with a playful twist: a craft-inspired texture finished with matte varnish and a fresh green accent highlight the natural quality of the product. Meanwhile, our unconventional brand icon – the elephant – together with a creative food presentation and a cleverly integrated logo, infuse the brand with lightness and positivity.

Credits

Anastasia Tretyakova
Alexey Andreev
Eugenia Struk
Olga Prokhorova
Anna Burlakina
Alexander Zhegulov
Artur Borisov