Description

In Uzbekistan, a child is often perceived not as an individual, but as a “draft” for a future adult. Many parents consider violence a normal method of upbringing: “It’s my child — if I want, I’ll hit them, if I want, I’ll insult them.” We heard these words in families where real cases of domestic violence were recorded. Beatings, shouting, and humiliation have become part of everyday life.

Places where children should receive education, care, and support have instead turned into centers of violence. Where they should be protected, children encounter pain and fear. Violence has become an invisible burden that children carry silently, without the right to speak.

We decided to give this burden a form. That’s how a short film was born, based on three real stories. At its core was a symbol: a heavy load representing the pain and fear a child bears in the very places where they should have been loved and protected.

For the first time, the film gave children a voice: “I have the right to a childhood without violence.” “I have the right to a safe life.” “I have the right to be heard.” These words did not remain on screen. They went beyond cinema — into conferences, exhibitions, and theaters.

Journalists, bloggers, and adults faced the problem directly for the first time. The symbol of the heavy burden became a public sign — a reminder that children deserve care, not pain.

The film sparked a powerful emotional response from millions of Uzbeks. People shared personal stories and left hundreds of comments: “I cried watching this film, let’s protect our children,” “If even one child’s life is saved, it was not in vain.” Media and opinion leaders amplified the discussion — the total reach was 24,738,000, with 158 media mentions. A subject long silenced became part of the national conversation.

The film was also selected for Vimeo Staff Picks, marking its significance far beyond Uzbekistan. The campaign reached tens of thousands of viewers and gave children something they had never had before — the right to a voice. And most importantly, it reminded adults: childhood should not be a time of pain. It should be a time of love, protection, and dreams.

Release date: May 2025

Credits

Agency: Synthesis 
Creative Director – Farrukh Sharif
Managing Partner, CSD – Alina Mirzaeva
Copywriter – Sergey Gorobtsov
Copywriter – Shohruh Jamoliddinov
Copywriter – Anora Sabirova
Designer – Vlada Idunova
Designer – Javlon Rakhimjanov
Designer – Sabrina Akrami
Account Manager – Anna Kim
Account Manager – Liya Gerasimova
Account Manager – Daria Gerasimova
Account manager – Valeria Shamakova 

Independents: 
Screenwriter and director-Lado Kvatania
Chief Operator – Vladimir Ushakov
Executive producer – Lado Kvatania 
Creative director – Denis Eliseev
Creative director – Zamira Rakhmanova 

National Agency for Social Protection under the President of the Republic of Uzbekistan
Director – Oloyorov Mansurbek Polvonzoda
First Deputy Director – Shakhnoza Mirziyoyeva
Head of PR & Communications of NASP, Press Secretary – Dilfuza Ruzmetova 
Leading Specialist, PR & Communications Department of NASP – Sitora Latipova
Specialist, PR & Communications Department of NASP – Doston Kodirov

Production: Khabi Media, Tashkent Film
Main producer – Khabibullo Nabiev
Producers – Nelya Akhmedova, Kamoliddin Khamrayev
First assistant director – Nikita Mironov
Assistant prop master– Anna Lee, Nigina Alieva
Casting Director – Bakhtiyar Raimzhonov
Head of lighting department – Timur Azim
Casting assistant director – Shakhrukh Ibragimkhodjayev
Head of lighting department – Timur Azim
Location managers – Muzaffar Yusupov, Jaxongir Raupov, Vohidjon Mirzamatov
Fokus puller – Otabek Yoldoshbekov
Camera technician – Khasan Sultanov
First assistant operator – Sarvar Sobirov
Design – Tolegen Sagymbay
Poster & art direction – Big rate studio

Cast – Nigora Karimbaeva, Farangiz Axmedova, Xojiakbar Alibekov, Umidjon Rahadaliyev, Nargiza Umarova, Leyla Farruxova, Jo’rabek Arziev, Hurshida Arabshoyeva, Firdavs Hakimjonov