Description

Jolbors Festival is an international festival of creative communications founded in Central Asia. Jolbors means “tiger” in Kyrgyz — a symbol of strength, perseverance, determination, energy, and victory. The festival’s award embodies courage and creativity.

Each year, the festival brings together a distinguished jury and an inspiring lineup of speakers, helping creators, advertisers, and marketers shape and advance their careers while reaching new professional heights. In 2025, the festival is undergoing a major transformation, stepping onto the global stage. For the first time, it welcomes agencies and companies not only from Central Asia but from all around the world.

The new logo is cleaner, more contemporary, and more digital. The refreshed identity introduces an image of the sun rising above a red mountain that's rendered in a vibrant, high-voltage RGB palette, under long beams of the morning light.

Credits

Vladimir Lifanov, Creative Director
Kseniya Aleksandrova, Art Director
Sofya Khmelyova, Designer
Evgeniy Nikitin, Motion Graphics Designer
Sergey Lyakhovich, Brand Producer
Darya Firsova, Producer