Description

Design Tigers is a new design festival held under the umbrella of Jolbors Festival. It gathers the boldest and most agile designers in one place to determine who will be crowned the ultimate design tiger.

The festival’s visual language is based on the Jolbors Festival logo — the tiger’s paw. This time, however, the paw is delicately transformed into a pattern for a charming mascot, further developing the concept behind the “design tigers” name.

The name references the parent brand: Jolbors means “tiger” in Kyrgyz, making “Design Tigers” a natural and logical extension.

The Grand Prix winner receives a luxurious furry designer blanket adorned with tigers — something to keep a designer warm in moments of burnout.

The nomination footages resemble Uzbek carpets, where the mascots are woven into ornamental Eastern patterns and then brought to life in vibrant, psychedelic animation.

Credits

Vladimir Lifanov, Creative Director, Illustrator
Kseniya Aleksandrova, Art Director
Sofya Khmelyova, Designer
Evgeniy Nikitin, Motion Graphics Designer
Vyacheslav Nazarenkov, Animator
Nikita Ryumshin, 3D Designer
Sergey Lyakhovich, Brand Producer
Darya Firsova, Producer