Description

GO TAPA is a modern Korean cosmetics brand created for young people who value convenience. Product features include innovative formulas, mini formats, bold design, and practical packaging. The manufacturer offers around 30 SKUs in various formats, including masks, pads, sticks, sachets, ampoules, capsules, and rollers.

To bring all of this into a unified visual system, the packaging design uses the image of a luggage tag and color coding: one product line — one color. Since GO TAPA cosmetics are made for those who are always on the go, the logo carries a metaphor of mobility, expressed through visual shifting.

The bright yet functional design seamlessly combines the innovative product with the active lifestyle of its target audience. With vivid colors and distinctive luggage-tag motifs, the brand stands out on the shelf, encouraging young people to feel beautiful in any situation.

Credits

Vladimir Lifanov, Creative Director
Irina Sakharova, Art Director
Darya Grekova, Designer
Evgeniy Nikitin, Motion Graphics Designer
Anna Semyonova, Producer
Dasha Firsova, Producer