Description

Asil is a new premium juice brand, squeezed only from real fruit. But in a market where every brand claims to be “100% natural,” the word had lost its meaning.
So we decided not to say it — but to show it. Introducing the Apple Car: a life-size car made entirely of real apples — 500 kg red and 500 kg green. Natural, just like our juice.
Exhibited at Tashkent City Mall — famous for its luxury cars — the Apple Car became an instant sensation. Every third visitor took photos, some even picked apples, and top bloggers shared it for free. At our stand, over 200 liters of juice were sold in just three days.
With zero media budget, we reached our premium audience, generated sales, and sold out.

Credits

Creative director: Otabek Sharapov
Strategy director: Sevara Asamova
Account director: Khulkar Sitdikova
Senior copywriter: Bekzod Nazirov
Strategist: Izzatbek Dadamirzaev
Copywriters:Sharofiddin Nazirtoev, Dilorom Sultonova
Designers: Mirmukhsin Mirakbarov, Daler Badalov
Account manager: Sabina Mirzaeva
Operations director: Abduvokhid Mirsobitov