Description

Usually, people take medicine when they feel unwell.

We noticed that watching movies is also a kind of cure for many bad feelings:
- anxiety,
- boredom,
- loneliness.

iTV - a streaming platform in Uzbekistan, with the biggest content library.

We just decided to tell everyone that itv is a new medicine

titanic - cure from lack of romance *when watched together
action films - a cure from boredom
comedy filme - a cure from anxiety

We produced our own line of pills.

And gathered those pills in a first aid kit and give them to bloggers considering their everyday pains.

And even opened our a first-aid kiosk - Media Pharmacy, where we diagnosed each client by cheking mood and recommended the necessary films.

Inside the app, we created a playlist for every mood, so people could choose films based on how they feel.

Credits

Creative director: Otabek Sharapov
Strategy director: Sevara Asamova
Account director: Khulkar Sitdikova
Senior copywriter: Bekzod Nazirov
Strategist: Izzatbek Dadamirzaev
Copywriters:Sharofiddin Nazirtoev, Dilorom Sultonova
Designers: Mirmukhsin Mirakbarov, Daler Badalov
Account manager: Sabina Mirzaeva
Operations director: Abduvokhid Mirsobitov