Awards International — 2025 /
DIGITAL /
Special Project
Agency
605 Agency
Client
iTV
Description
Usually, people take medicine when they feel unwell. But we noticed that watching movies works like a cure too — against anxiety, boredom, and loneliness.
iTV, Uzbekistan’s leading streaming platform with one of the largest content libraries, became “The New Medicine.”
We created special playlists for every mood, naming them like pills:
Need fun? Laughinol Need inspiration? Motivagen Want to distract yourself? Distractin Craving romance? Romantigin Looking for fear? Fearnoll
Now, instead of going to the pharmacy, people could open iTV and choose the right “dose” of films to feel better.
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