Awards International — 2025 /
DIGITAL /
Websites & Interactive tools
Agency
605 Agency
Client
iTV
Description
Usually, people take medicine when they feel unwell. But we noticed that watching movies works like a cure too — against anxiety, boredom, and loneliness.
iTV, Uzbekistan’s leading streaming platform with one of the largest content libraries, became “The New Medicine.”
We created special playlists for every mood, naming them like pills:
Need fun? Laughinol Need inspiration? Motivagen Want to distract yourself? Distractin Craving romance? Romantigin Looking for fear? Fearnoll
Now, instead of going to the pharmacy, people could open iTV and choose the right “dose” of films to feel better.
We use and process your personal data, as well as other information stored through cookies, web beacons or other similar technologies, in accordance with our Privacy Policy and to make the content on our site better meet your needs, and to ensure that we use accurate geolocation data, store and access information on your device, as well as for market research personnel to obtain audience feedback, product development.
By clicking 'Accept', you consent to the processing of your personal data. Consent is voluntary and you can withdraw it at any time in the settings. Withdrawing consent does not affect the lawfulness of the data processing up to the time of withdrawal.