Description

Usually, people take medicine when they feel unwell.

We noticed that watching movies is also a kind of cure for many bad feelings:
- anxiety,
- boredom,
- loneliness.

iTV - a streaming platform in Uzbekistan, one of the biggesr content libraries.

We just decided to tell everyone that iTV is the place where you find a cure for your bad mood.

Hello to — Media Pharmacy.

titanic - cure from lack of romance *when watched together
action films - a cure from boredom
comedy filme - a cure from anxiety

We selected the busiest park in the city and installed the world's first Pharmacy that fully...

There, film experts appeared as pharmacists that diagnosed each client by cheking mood and recommended the necessary films.

Credits

Creative director: Otabek Sharapov
Strategy director: Sevara Asamova
Account director: Khulkar Sitdikova
Senior copywriter: Bekzod Nazirov
Strategist: Izzatbek Dadamirzaev
Copywriters:Sharofiddin Nazirtoev, Dilorom Sultonova
Designers: Mirmukhsin Mirakbarov, Daler Badalov
Account manager: Sabina Mirzaeva
Operations director: Abduvokhid Mirsobitov