Description

Task: Create a video commercial announcing the launch of the new “Flaming Hot Rollton” noodles, which include a spicy sauce packet and come with three levels of spiciness: Spicy, Crazy Spicy, and Kamikaze. Now you can choose how spicy you want your noodles to be!

Insight: When we eat something spicy, we instinctively open our mouths and exhale - it’s a natural reaction.

Idea: A hot new release! A song about the spiciness of the new “Flaming Hot Rollton” noodles.

Release date: June 3, 2025 (Digital)

Credits

Agency: GForce Grey
Executive Creative Director: Yevgeny Kostylev
Creative Director: Evgeniy Gavrilchenko
Creative Group Head: Timofey Pozdeev
Creative Group Head: Victor Ershov
Art Director: Maxim Shilov
Designer: Avgust K.
Copywriter: Saltanat Zaynidinova
Client Service Director: Anna Kostyleva
Account Manager: Asya Tynystanova
 
Production: PaperBox
Director: Konstantin Kuchin
DOP: Pavel Yankevich
Producer: Viktoriya Kotyay
Line producer: Stanislav Kotyay
1AD: Mariya Gayevskata
Production Designer: Yuliya Yuki Kravchenko
Stylist: Kamilla Atayeva
Hair and MUA: Ekaterina Malysheva
Catering: Ramil Malkeyev @production_service_catering
Editor: Kostya Petrovskiy
Post-production: Ruslan Mukhambetov
Color grading: Daniyar Mussin
Music&Sound post production: Arsen Oganesov

Client: Mareven
Head of marketing department: Elena Sharova
Head of category: Irina Panasova
Head of marketing communications: Anna Orlova