Background: Today, Kazakhstan is once again facing challenges - economic instability, geopolitical pressures, and social change.
The outlook for the near future remains uncertain. In moments like these, it’s especially important to have a guiding voice - someone who says, “We can overcome this.” Now is the time for Kaspi.kz, the most recognized brand in Kazakhstan and worldwide, to once again be that voice.
Kaspi.kz - is a super app, that long become a part of everyday life for millions of Kazakhstani people. Today, Kaspi is chosen not only for its convenience, but also for the values it represents.
Insight: In Kazakhstan, there are people who do things like no one else in the world. One of them is Shavkat “Nomad” Rakhmonov - a UFC fighter and one of the brightest stars in global MMA. The Pride of Kazakhstan. Shavkat Rakhmonov is Made in Kazakhstan.
Idea: Kaspi.kz - the super app with no global equivalent, which has transformed the lives of most Kazakhstanis — celebrates remarkable compatriots like Shavkat Rakhmonov. We proudly share their stories to inspire the people of Kazakhstan in uncertain times and to remind everyone that we have so much to be proud of. Because Kaspi.kz is also Made in Kazakhstan!
Release date: May 26, 2025 (TV, Digital)
Credits
Agency: GForce Grey General Manager: Yuliya Tushina Executive Creative Director: Yevgeniy Kostylev Creative Director: Evgeniy Gavrilchenko Creative Group Head: Rafael Imamniyazov Art Director: Maksim Shilov Designer: Bekzat Isambergenov Designer: Vladislav Schastlivy Motion Designer: Aleksandr Filatov Senior Account Executive: Alina Amanzhol Account Director: Anastasiya Ivanova Account Director: Asya Tynystanova
Client: Kaspi.kz Marketing Department Director: Dmitriy Pak Head of Brand Promotion: Zarina Solodkaya Brand Manager, Brand Promotion Department: Alfiya Usmanova Junior Brand Manager, Brand Promotion Department: Anastasiya Mazilo
Production Studio: Toy Cinema Director: TJ O’Grady-Peyton DOP: Genia Gubrenko 1AD: Mariya Gaevskaya 2AD: Sasha Shegay Producer: Dmytro Sukhanov Line Producer: Viktoriya Kotyay Stanislav Kotyay Production Designer: Yuliya (Yuki) Kravchenko Casting: castkz Wardrobe Stylist: Akbope Abdrash MUA: Ekaterina Malysheva Aerial DP: Baiken Nursultan FPV drone: Nikita Epifanov Location manager: Leonid Pivovarov Editor: Victor Brodyagin Colorist: Yerlan Tanayev Music Composer & Sound post production: Arsen Oganessov Catering: Ramil Malkeyev @production_service_catering
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