Description

In Kazakhstan, advertising often portrays an unrealistic perfection, and agencies remain indistinguishable from one another. SEED agency set out to break this cycle and stand out by embracing authenticity over artificial ideals. Our manifesto highlights that real connections come from honest, relatable storytelling and defines our mission—to create ads that truly resonate with real people and their needs.
To convey this visually, we disrupted the norm with a diverse mix of creative techniques—2D animation, live-action, 3D, claymation, stop-motion, and more—each adding texture and unpredictability. Raw, imperfect imagery set us apart from glossy ads, proving diversity is more engaging than perfection.
We also referenced over 20 global and local brands, embedding nods to Kazakh realities. The result: an ad about advertising itself, reinforcing our distinct identity and proving that authenticity builds real audience trust.
Publication date: September 22, 2024

Credits

Creative Director: Nail Muratov
Group Head: Dariya Orazbayeva
Art Director: Yerkebulan Kaliyev
Account Manager: Katya Berestovaya
Motion Designer: Slava Ligay, Oleg Nepomnyashchikh

Production:
Süyek production
Director: Renat Poposhev
Producer: Katya Berestovaya
DOP: Dauren Tanyrbergen
Gaffer: Ilyas Sayan
Editor: Slava Ligay
Production Designer: Akbala Turginbaeva
Motion designer: Slava Ligay, Oleg Nepomnyashchikh
3D Animator: Anel Mailybayeva, Roman Mokrov, Renat Poposhev
2D Animator: Rustem Poposhev
Collage Animator: Timur Akhmetov
Clay Animator: Rustem Poposhev
Timelapse Photographer: Denis Berestovoy, Arnur Amirgali
Color Grader: Denis Berestovoy
Composer: Rustem Poposhev
Voiceover Artist: Nail Muratov
Cast: Nail Muratov, Absalyamov Amirlan, Erkebulan Kaliev, Daria Orazbaeva, Dmytriy Volkov, Artur Karabajak, Dmitry Larionov