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Beeline People
Jolbors Festival Awards — 2022 / SMM & DIGITAL / Excellence in SMM & Digital Strategy
Agency
JAS
Client
Beeline Казахстан

Description

Challenge
To develop content strategy aimed at two groups of target audience: potential and current employees

Solution
We communicate core values of Beeline: openness, progressiveness, and desire to develop the brand and the world and become a “friend” brand on social media

Execution
Live and useful content, memes, employees’ career stories, interaction in stories

Results
Responses to vacancies published on social media increased by 55%
ER 2%
ERR 5,5%
RR 36,42%

https://www.instagram.com/beeline.people/

Credits

Client: Beeline Kazakhstan
Developer Relations Manager: Kristina Nikulina
HR Brand Manager: Altynai Dzhumasheva
Agency team
Creative Director: Alena Che
Art Director: Assiya Tulesheva
Content Director: Olessya Shaposhnikova
Project Manager: Aliaksandra Kuliayeva
Copywriter: Alisher Alimov
Designer: Alena Gavrish

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