Description

Situation:
With the help of KFC Auto, everyone can get restaurant order, without leaving a car. However, in Kazakhstan many people feel uncomfortable using this service, because they mistakenly believe that it’s really hard to get your head around ordering procedure. That’s why those people still prefer to place order old-style, via traditional checkout desk.

Task:
To tell in edutainment manner, that it’s super easy to use KFC Auto.

Problem:
Everyone is used to the fact that training videos are very boring. Therefore, they are rarely watched to the end. As a result, no one understands anything.

Solution:
We shoot a story, where a kazakhstani teaches an alien to use KFC Auto, proving that it’s really easy to get for everyone, even for aliens.

Credits

Agency:
Nail Muratov – Creative Director
Sergey Alexanin – Creative Group Head
Rassul Abidov – Senior Copywriter
Vladimir Chetvertikov – Art Director
Yelena Brazhnikova - Account Director