Home Jolbors Festival Awards Obi Hayot, Package design
Obi Hayot, Package design
Jolbors Festival Awards — 2022 / BRANDING & DESIGN / Consumer branding
Agency
Space Marketing
Client
Obi Hayot

Description

Project:
Obi Hayot is a bottled drinking water manufacturer with a fifty-year history. The project originates in the crystal clear springs of the Ferghana Valley.

Objective:
To create a design that reflects the strength of manufacturing tradition, while conveying the spirit of modernity and technology, and also the key advantages of the manufacturer — natural strength, health benefits and consistently high quality.

Solution:
Space Marketing specialists developed a product design — glass containers and package design. The work is done in 3D. The color palette is restrained and warm, the central composition is occupied by mountains, representing the inexhaustible force of nature, which laid the foundations of this product.

Credits

Art-direction: Azizbek Umaraliev, Artyom Golubev
Design: Artyom Golubev, Kamilla Khairullina, Ismoilkhon Khusniddinov
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