Home Jolbors Festival Awards Yangi Hayot - industrial technopark
Yangi Hayot - industrial technopark
Jolbors Festival Awards — 2022 / BRANDING & DESIGN / Corporate branding
Agency
Space Marketing
Client
Yangihayot

Description

Project: Yangi Hayot (Uzb. "New Life") — a new industrial technopark with a scale of 210 hectares, which is situated in the capital city.

Task: creating a logo and brend identity that can reflect the trends of the present, whilst being simple and understandable for the perception of the target audience — investors and entrepreneurs in the field of production and construction.

Solution: A logo and brand elements were developed for the Yangi Hayot project. Distinctive details are a modern technological font and the presence of two colors that make the brand identity bright and memorable. The graphic part (icon) is based on a leaf — a symbol of new life and new beginnings. This icon also became the basis for the pattern — an intricate pattern that resembles the combined links of a chain.

Credits

Art-direction: Azizbek Umaraliev, Artyom Golubev
Design: Artyom Golubev, Kamilla Khairullina, Rustam Iskandarov
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