Mazza is a famous local blog about the authentic art of cooking.
Jolbors Festival Awards — 2022 /
BRANDING & DESIGN /
Corporate branding
Agency
Space Marketing
Client
Mazza
Description
Project: Mazza is a famous local blog about the authentic art of cooking. Also, “mazza” is a Uzbek lexical unit that describes the enjoyment of the taste of a particular dish better than a thousand words. True Uzbeks pronounce “mazza” not with their tongue, but with their heart.Task: Development of a logo that will reveal the idea of the blog and can be associated with a popular food resource. Furthermore, it is planned to use the logo to create the author's "merch".
Solution: According to Uzbek traditions, the true masterpieces of national culinary are prepared only in kazans and on an open fire. This detail became the prerequisite for the development of the logo icon. Inside the kazan, a delicious “mazza” is created and its smell is carried throughout the mahalla, forcing residents to “feel food”, imagining juicy culinary masterpieces in their imagination. Green was chosen as the main color for better perception of "edible" content.
Credits
Art-direction: Azizbek Umaraliev, Artyom GolubevDesign: Artyom Golubev, Kamilla Khairullina, Rustam Iskandarov