Jolbors Festival Awards — 2022 /
FILM /
Video Commercials: other
Agency
Korzinka
Client
Korzinka
Description
For 25 years Korzinka has built itself to become the largest retailer in Uzbekistan. An undisputed leader of the market, the brand accounted for more than half of the supermarket food retail market share. However considerable economic reforms in the country and the potential growth of the market segment made it very attractive for foreign large players. Global chains threated to change the rules of local supermarket retail, providing a more holistic brand and customer journey. It became clear, that in order to continue to grow further Korzinka required a massive upgrade and a thorough rebranding. Update the client experience, brand strategy, design and communication.
At the beginning of 2021, through quantitative and qualitative research, detailed analysis of our customers and competitors, we developed a strategy, design and updated our communication. As the locomotive of the rebranding communication, we created a series of video commercials best describing our brand mission – to be better than usual. Each of the video commercials displayed the key values of the brand that we try to uphold for more than 25 years. 25 years that we continually become increasingly better. Better prices, better merchandise, better proximity to home, better experience for customers, and better new stores.
Better than usual.
Credits
Credits
KORZINKA founder, CEO - Zafar Khashimov marketing director - Malik Karimov marcom manager - Anna Sapunova store format and POSM development manager - Vladislav Kudinov copywriter - Mirzayor Erkinov marketing specialist - Nigina Atakhanova art director - Ilkhom Zaripov brand manager - Jakhongir Yusupov CX manager - Aziz Khankhadjaev
We use and process your personal data, as well as other information stored through cookies, web beacons or other similar technologies, in accordance with our Privacy Policy and to make the content on our site better meet your needs, and to ensure that we use accurate geolocation data, store and access information on your device, as well as for market research personnel to obtain audience feedback, product development.
By clicking 'Accept', you consent to the processing of your personal data. Consent is voluntary and you can withdraw it at any time in the settings. Withdrawing consent does not affect the lawfulness of the data processing up to the time of withdrawal.